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Diagnose
Find the constraint
Inspect the path from local search to booked work and sequence the highest-value leak first.
Turn more local searches into calls, quotes & booked jobs.
Ravencrest finds where qualified demand is leaking, fixes conversion first, then grows local visibility from real opportunity data—through one accountable system.
BUILT FOREstablished service businesses with proven demand, a good reputation, valuable jobs, and capacity for more work.
ILLUSTRATIVE SYSTEM VIEW / NOT CLIENT DATA
DISCOVERED CONVERTED MEASURED
$50KMUNICIPAL CONTRACTfrom one Google search · Seahorse
$0MONTHLY AD SPENDdown from $750–$1,000 · Sherwood Windows
#1LOCAL RANKING“mechanic south edmonton” · Mike
160+SEARCH TERMSup from branded visibility only · CommCore
The system, at inspection depth.
First stop the leak. Then earn more of the right traffic. Expansion begins only after the foundation can convert and the data shows where demand is forming.
01
Convert
Stop wasting attention
Repair the website, message, trust, mobile journey, tracking, and response path before adding traffic.
02
Establish
Build the search foundation
Make the business easier for Google and customers to understand, evaluate, and trust locally.
03
Expand
Follow proven demand
Use real search and conversion data to choose the next service pages, markets, links, and authority work.
FULL PROCEDURE / SCOPE / EXPECTED CHANGE
Inspect the complete systemA growth system for good businesses that should be easier to find.
The strongest fit is an established HVAC, roofing, plumbing, restoration, electrical, windows and doors, remodeling, mechanical, or B2B service company already doing valuable work.
“We already have a good business. We should be getting more of the right opportunities from Google.”
PRE-START INSPECTION
- 01Proven demandPeople already buy the service.
- 02Good reputationThe delivery earns trust and referrals.
- 03Valuable jobsBetter enquiries create meaningful return.
- 04Capacity to growThe team can handle more of the right work.
NOT A RESCUE SERVICE: The system is not positioned for brand-new businesses with no proof, no budget, and no validated demand.
Field results, not activity reports.
Published client outcomes from Ravencrest’s existing case studies, plus selected engagement results supplied for this redesign.
SERVICE RECORD / 01AUTOMOTIVE REPAIR / SOUTH EDMONTON
Mike the Mechanic
3 weeksbooked out in slow season
#1“mechanic south edmonton”
4.8rating across 500+ reviews
“Ravencrest was unbelievably thorough with my needs for the companies website. He went over and above all expectations…”
MIKE BAUMAN / OWNER
SERVICE RECORD / 02WINDOWS & DOORS / SHERWOOD PARK
Sherwood Windows
Organic enquiries replaced the need for paid traffic, eliminating $750–$1,000/month in Google Ads while keeping the schedule full.
ADDITIONAL OUTCOMES
- Happy Paws in Motion
- #1 in Sherwood Park; replaced teaching income in six months.
- Tolide Judo Kwai
- Record enrolment in two consecutive years.
- Seahorse Aquatic
- $50K municipal contract from a Google search; enquiries across Western Canada.
- CommCore
- From roughly three branded impressions a day to 160+ terms and ~50 average daily impressions.
NEXT REVISION: Add verified GSC captures and source annotations where account access permits.
One accountable six-month engagement.
The setup builds the Growth Foundation. It is not a discounted standalone website. The monthly work establishes and expands the growth system around measured opportunity.
INITIAL SPECIFICATION$1,500SETUP+$1,500PER MONTH × 6
| Foundation | Build or improve the conversion destination |
|---|---|
| Search | Establish local visibility and measurement |
| Expansion | Build around proven commercial opportunity |
| Ownership | Client owns everything once paid |
OWNERSHIP PROMISE
No permanent agency trap.
After the initial engagement is paid for, the website, content, tracking setup, and growth assets Ravencrest builds belong to the client.
At month six: continue, protect the asset, or take the complete system with you.
M01–02Diagnose + ConvertFind the leak and repair the conversion foundation.
M02–04EstablishBuild the local-search foundation and start measuring traction.
M04–06ExpandFollow observed search opportunity and improve what converts.
At month six, choose the next operating mode.
Continue only if the next level of support matches the business. Stopping and taking everything is a valid option.
01LOW-TOUCH
Protect
$500/ month
Maintain and protect the asset with hosting, tracking health, reputation oversight, small changes, and periodic SEO checks.
02CONTINUOUS GROWTH
Grow
$1,500/ month
Keep expanding search visibility, commercial pages, reverse silos, authority, local SEO, and conversion improvements.
03SEO + CRO
Conversion Engine
$2,500/ month
Add deeper funnel analysis, session research, offer and message testing, landing-page experiments, and CRO to continued SEO growth.
04FULL OWNERSHIP
Take the system
$0/ ongoing
Stop after six months. Ravencrest hands over the completed system and the client keeps everything already paid for.
Mechanical thinking, applied to local growth.
Kolby White spent 23 years in the trades—13 as a Red Seal mechanic and 10 in construction—before building Ravencrest.
That background shaped the system: inspect the complete path, identify the constraint, repair what is leaking, measure the change, and only then add more load.
“Clicks don’t pay payroll. Booked jobs do.”Ask Kolby a question
Straight answers before the call.
Do I need a new website?
Not automatically. If the existing website is structurally sound and converts well, Ravencrest improves it. A rebuild is prescribed only when the destination itself is the constraint.
Is the setup a $1,500 website?
No. The setup is the Growth Foundation inside a six-month engagement. It may include a rebuild, but it also covers the conversion, tracking, technical, message, and service architecture needed for the system to work.
How is the SEO work chosen?
Commercial value and evidence decide the work. Ravencrest uses search, competitor, conversion, and GSC data to select service pages, supporting content, internal links, local signals, and authority work. There is no arbitrary blog quota.
What happens after six months?
Choose Protect, Grow, or Conversion Engine—or stop and take the completed website, content, and assets with you. Everything paid for belongs to the client.
Let’s inspect where the right opportunities are leaking.
Bring the current site, market, and growth goal. You’ll get a direct conversation about whether the Local Growth System fits—not a pressure pitch.
Book a diagnostic call(780) 266-3817kolby@ravencrestconsulting.comEDMONTON, AB / REMOTE ACROSS CANADA & THE US